November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
Allstate will be a title partner on a ‘top tier’ US men’s national team and women’s national team match annually. The multi-year deal was facilitated by Soccer United Marketing, the business partner of the federation, but no terms were disclosed.
Allstate will be designated a presenting partner and there will be brand crossover and activation across broadcast, stadium venues and at the grassroots level.
“We’re excited to extend and expand our great partnership with Allstate as we head into a special moment in time for the Federation,” said David Wright, US Soccer chief commercial officer.
“Allstate’s commitment to develop and celebrate the future of the game aligns perfectly with our long-term goals, and we look forward to working together for many years to come.”
In 2019, Allstate first became a partner of US Soccer, sponsoring the women’s national team.
“We’ve seen the positive impact soccer brings to communities across the country,” said Elizabeth Brady, Allstate executive vice president and chief marketing, customer and communications officer.
“By renewing our partnership with US Soccer, we commit to protecting the future of that impact and the people who make it possible.”
US Soccer recently also teamed up with Truly. No value has been given for either deal.
In 2026, the United States will co-host the World Cup with Mexico and Canada. For the first time, the global finals will be played in a 48-team format.
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