November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
LEGO Australia will also become an official partner of the CommBank Matildas and Subway Socceroos with branding at games and content driven campaigns and consumer promotions.
LEGO Australia & New Zealand Vice President & General Manager, Troy Taylor said: “This exciting new collaboration with Football Australia forms part of our ambition to inspire positive change for future generations. We believe that the benefits of play, such as building confidence, creativity, and communication skills, are felt by all children, yet unfortunately, led by society, we still experience stereotypes in what activities including sports, children are encouraged to do, based on their gender. At the LEGO Group, we know wehave a role to play, to champion inclusive play and help give children the confidence to succeed.”
Football Australia has nearly 2 million registered participants across 2,400 community clubs.
Football Australia CEO James Johnson said: “Legacy ’23 is our opportunity to transform Australian football through impactful and long-lasting tanglible benefts from our co-hosting the Women’s World Cup.”
“The next 12 months will be a true game-changer for our sport as we continue to bring our vision for legacy to like and make Australian football more inclusive and accelssible.”
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