November 30 – TikTok has further expanded its presence in football stiking a deal with Football Australia for the men’s and women’s senior teams, the CommBank Matildas and Subway Socceroos.
Both have launched official TikTok accounts as part of a new collaboration that will create new content for fans, including exclusive behind-the-scenes access.
“With our Subway Socceroos taking on the world at the FIFA World Cup Qatar 2022 and our CommBank Matildas to take centre stage when Australia co-hosts the FIFA Women’s World Cup 2023, we are using this moment in time to engage new and diverse audience, and not only entertain and educate but inspire a new generation of footballers through this presence on TikTok,” said Football Australia Head of Marketing, Communications and Corporate Affairs Peter Filopoulos.
TikTok will feature images and content of both CommBank Matildas and Subway Socceroos in out of home and above the line campaigns.
Jonathon Oake, Sport Business Development for TikTok APAC, said: “During a time of incredible excitement for football here in Australia, we welcome them both to our platform which reaches millions of Australian sport fanatics. I have no doubt that this partnership will deliver some of the best content we have seen on TikTok, all whilst we cheer for them from the sidelines!”
The launch of CommBank Matildas and Subway Socceroos on TikTok, follows the Football Australia TikTok account which was one of the first TikTok accounts to be established in Australia. No value or term was given for the agreement.
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