December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.
Desginated Serie A’s ‘Official Mobility Provider’, the sponsorship also includes the EA Sports Supercup and the Frecciarossa Italian Cup Final, Kinto will supply Serie A witha fleet of 10 Toyota and Lexus cars. All cars will be equipped with Toyota’s Full Hybrid Electric technology.
“Lega Serie A and KINTO are renewing a partnership based on the shared values of sustainability, accessibility and attention to the environment,” said Luigi De Siervo , CEO of Lega Serie A.
“A collaboration that takes on even more value in a historical moment in which energy issues are increasingly topical and alternative solutions aimed at saving and respecting the planet are needed. Together with KINTO we will offer innovative services that allow fans to reach Lega Serie A events in an ecological and sustainable way.”
No value was given for the renewal.
Mauro Caruccio , CEO of Toyota Financial Services Italy and CEO and Chairman of KINTO Italia said: “Our ambition is to offer a simple, reliable, sustainable mobility experience, allowing everyone to move around safely and without barriers. We are convinced that offering our vision of mobility to the many enthusiasts who follow Lega Serie A sporting events every year can contribute to the creation of a better society.”
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