January 20 – Germany’s Bayern Munich and Mexico’s Tigres UNAL have agreed an international development partnership for their women’s teams.
The co-operation agreement, described as a multi-year collaboration, will open with a match between the four time German League champions and five times Liga MX champions in Monterrey, Mexico, tomorrow (January 21).
The partnership is as much about commercial and brand-building opportunities in new markets on different continents for both clubs, as it is about developing players.
“Mexico is home to a large FC Bayern fanbase and therefore is an important market for us. As we work to establish more presence within the country we are looking to align with the right partners. Tigres UNAL Femenil are leaders in women’s football and we look forward to bringing this initiative to life,” said Andreas Jung, Executive Board Member for Sponsorship and Marketing.
The clubs say they hope “to continue to grow the women’s game globally as well as utilizing football as a vehicle for social development in Latin America.” As part of the co-operation three Tigres Femenil players and coaches will travel to Munich every year to train at the FC Bayern campus.
Bianca Rech, FC Bayern Women sporting director: “The progress made by women’s football in Mexico is a wonderful success story – and it’s far from over. In Tigres Femenil, we have gained an ambitious partner and a perfect match for FC Bayern in this exciting area of growth. We share the same passion and aspirations in and for women’s football, and are very much looking forward to our joint projects in the future.”
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