AFC broadens educational base with launch of new Certificate in Football Leadership

February 21 – The Asian Football Confederation (AFC) has launched a new certificate for football administrators aimed at increasing the knowledge base and capabilities of football officials across the region.

Under the auspices of the AFC Academic Centre of Excellence (ACE), the AFC Certificate in Football Leadership (ACFL) is a six-month online learning journey designed by the AFC that accelerates leadership capabilities for decision-makers.

The ACFL is being made available to the AFC’s Member Associations (MAs), Regional Associations (RAs) and the wider Asian football community. Registration for the first course closes March 7.

AFC General Secretary Datuk Seri Windsor John, said: “A model Confederation requires strong MAs and RAs to convert our collective ambitions, as one united Asian football family, into reality. The ACFL is curated for this purpose, considering the growing standards, expectations and needs of Asian football.

“Through the delivery of exclusive and meaningful content as well as critical discourse, participants will explore and construct strategies to overcome challenges and leverage on the opportunities in the football ecosystem with their new skills and frameworks, which will also help implement change and initiate growth within their organisations.”

The programme comprises six modules including: the Principles of Leadership, Influence and Impact through Communication, Organisational Design and Development in Football, Environmental, Social and Governance in Football, A Leader’s Perspective of Football Development & Performance as well as Managing Projects in Football.

Learning will be via theoretical sessions and hands-on activities, as well as real case studies and examples, all with the aim of elevating the decision-making capability of graduates across all functions from the front office to the pitch.
The ACFL is the AFCs third initiative to be launched under the AFC ACE following the AFC Football Management Certificate and the AFC Football Management Diploma.

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