March 24 – Manchester City Women have unveiled a new partnership with baby gear brand, Joie whose logo will appearon the back of the shorts of the women’s first team for all fixtures.
Joie will be designated the Official Family Partner of Manchester City Women and will activate at women’s team fixtures atthe Academy Stadium, offering exclusive prizes and experiences.
Joie will also have access to first team players for content production while the brand will feature across digital assets and havein-stadium branding.
also feature on the back of the women’s first team’s playing shorts for all fixtures for the duration of the partnership.
Gavin Makel, Managing Director, Manchester City Women, said: “Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together tobring new offerings and experiences to our fans.
“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”
Founded in 2011, Joie works to create safety inspired, innovatively designed products with a particular focus on car seat safety.
No value or term was given for the deal.
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