June 9 – Highlight the importance of diversity and inclusion in European football, UEFA has launched the FootbALL programme which is designed to help drive positive social change.
The programme is has three pillars – the Campaign, the Platform, and the Activation – which UEFA said “tie together all of UEFA’s social sustainability initiatives, events and campaigns”.
UEFA said FootbALL will spur new education actions and amplify existing ones as it champions social change and promotes inclusion and equality in European football.
The programme also contributes to achieving the aims of UEFA’s Sustainability Strategy, which aims to accelerate collective action in support of social and environmental sustainability within the context of European football.
“Football, with its universal language, can break barriers and unite hearts. Inclusivity and openness are the keys that unlock the true potential of our game. By opening its arms to all, regardless of background, gender, or ability, football creates a level playing field where everyone feels welcome, respected and valued,” said UEFA President Aleksander Ceferin.
“With the FootbALL initiative, we aim to foster an environment where talent thrives without discrimination and dreams have no boundaries.”
The FootbALL programme’s campaign has kicked off during the Champions League fianls week and will be promoted not only in the stadium on perimeter boardings, signage, and the stadium screen, but also on UEFA’s social media channels, before, during and after the game.
The programme doesn’t stop here. In the 2023/24 and following seasons, it will be implemented across all UEFA’s competitions and on a national level in collaboration with UEFA’s member associations.
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