June 13 – Rail network Deutsche Bahn has signed as the first national partner of Euro 2024 with the promise of eco-friendly travel by train, at reduced prices, to the ten tournament venues in Germany.
UEFA said that Deutsche Bahn, along with four other still to be announced companies, completes the sponsorship programme for 2024 a year before the event – which runs from 14 June to 14 July 2024 – kicks off.
UEFA said that nine global sponsorships have been agreed, six of which have been announced. These sponsorships are either as part of the full UEFA National Team Football (UNTF) programme or event-only sponsorships for EURO 2024.
The Deutsche Bahn partnership will offer match ticket holders travelling within Germany discounted national long-distance tickets for their round trip via Deutsche Bahn. For match ticket holders travelling from outside of Germany, a discounted EURO 2024 InterRail pass will be available from 32 European countries to Germany, as well as unlimited national journeys using the Deutsche Bahn long-distance service.
“Europe is on the move and connected,” said Philipp Lahm (pictured left), the tournament director of UEFA EURO 2024.
“The partnership with Deutsche Bahn underlines our aspiration as hosts for a sustainable UEFA EURO 2024. Under the motto ‘United by football. United in the heart of Europe’, we want to facilitate unforgettable memories and create a pioneering spirit for a new sense of community, a new togetherness for Europe and our society.”
Train tickets will be available from mid-January 2024, following the sale of match tickets which begin on 3 October 2023.
“Together with the fans and UEFA, we are looking forward to a unique European Championship 2024 in Germany,” said Deutsche Bahn CEO Dr Richard Lutz (pictured right) with German federal minister of transport Dr Volker Wissing (centre).
“Like football, a railway is a team sport. We have the unique opportunity to make UEFA EURO 2024, a thrilling event entirely dedicated to green mobility. We therefore cordially invite all participating national teams and all fans from Germany and Europe to travel with us. Together, we want to be a team for the climate.”
No value was given for the sponsorship.
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