July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.
Snapchat’s platform has more than 750 million users worldwide who will have free access to match highlights from the Men’s and Women’s teams, behind the scenes content including match preparation, training ground clips, fan-generated content and post-match activities.
Powered by Snapchat’s Live Garment transfer tech, fans will also be able to use the app to virtually try on the official team kit and buy it directly from the club’s online store. Fans can also play with new Lenses that provides the view from different seats within Old Trafford.
Ian Nolan, Chief Content Officer at Manchester United, said: “Snapchat is a hugely popular global platform that will further add to the numerous ways the club engages on social media with our millions of fans around the world… welook forward to sharing exclusive behind-the-scenes content with fans, as well as introducing them to the innovative features of the Snapchat platform.”
“We want to reward our most loyal fans for their passionate support and through the Snapchat lenses feature we will be looking out for the most creative fan-generated content.”
The club said that content will be made from all areas of Manchester United including highlights with club legends and regular giveaways of signed and match-worn kit for the most creative content providers.
Alejandro Arenas, International Sports Partnerships at Snap, said: “Snapchat continues to offer new ways for fans to experience, celebrate and watch sports with their friends and family – whether that’s watching catching up on goals from the weekend or using an AR Lens to try-on the latest home kit for the upcoming season.”
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