July 19 – South Korean Kumho Tire has become a premium partner of AC Milan and the club’s new Official Tire Partner in what is described as a long-term partnership.
Kumho Tire said it is using AC Milan’s reputation for quality and its golobal appeal “to strengthen and diversify its marketing and investment in order to reach a greater customer base in key markets”.
“We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” said Il-Taik Jung, CEO of Kumho Tire. “We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”
No value was given for the deal which the partners said was founded on shared vision and principles, and a desire to deliver a premium branded product and experience.
CEO of AC Milan Giorgio Furlani said: “We are delighted to welcome Kumho Tire to our family of Premium Partners and to jointly start a brand new journey. Thanks to our common set of values and vision, our partnership will inspire us both to further push boundaries and keep innovating.”
“Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand that boasts over 500 million fans worldwide,” added Casper Stylsvig, AC Milan’s Chief Revenue Officer. “We are confident that this new path will allow us both to achieve our declared goals.”
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