August 15 – Lionel Messi has brought Inter Miami wins, goals (8 in five games) and now new sponsors in the form of international freight forwarder and logistics service provider Fracht Group, the club’s first global partner of it its new era.
Messi-mania is all-encompassing and he is delivering across the board, having scored in every game he has played so far.
Having started the Leagues Cup at the bottom of the MLS and without a win in nine games, Inter Miami have now gone on a five-game unbeaten run to the semi-finals of the Leagues Cup – the new month-long competition that has seen MLS and LigaMX break from their regular seasons to compete in an inter-league championship in the US.
At the weekend end Inter Miami breezed past Charlotte 4-0. On Wednesday Messi and his men will take on the Philadelphia Union with a place in the finals at stake. The winners will meet either Mexico’s CF Monterrey or Nashville.
In just five matches Messi has forced his team into contention for silverware.
It is a momentum that is infectious and when Fracht Group signed on to become the club’s Official and Exclusive Right Jersey Sleeve Partner and the Official Logistics Services Partner of Inter Miami CF in July, not even they could have hoped for such a spectacular start.
The Leagues Cup has proved a spectacular success and that US fans have an appetite for international cub football, with most game sold out.
While Mexican teams have dominated the Concacaf Champions League, having won 14 or the last 15 competitions, the Leagues Cup has shown MLS clubs with an increasing appetite to go toe-to-toe with LigaMX clubs.
Monterrey are LigaMX’s sole survivor in the semi-finals and face one of the MLS’s newest franchises in Nashville.
The winners could find themselves up against Inter Miami in a final of an inaugural competition that is suddenly attracting global interest.
For the Fracht Group which is aiming to communicate across a global platform with a message that includes a commitment to environmental and social responsibility, being in the right place at the right time looks like a stroke of genius.
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