October 5 – The AFC marked 100 days to go to the Asian Cup 2022 kick off in Qatar on January 12 with the unveiling of the tournament’s official slogan – Hayya Asia.
The Arabic-origin Hayya Asia loosely translates into ‘Let’s go Asia!’, and was selected from a shortlist of slogans that football fans could vote on.
Chairperson of the Organising Committee for AFC Asian Cup Mariano V. Araneta Jr. revealed the slogan at the 100 Days To Go milestone countdown event which was attended by the 24 qualified nations for the finals who were in Doha, Qatar, for a pre-event Teams’ Workshop.
“The AFC has outlined its Vision of ensuring football remains the Continent’s most popular sport and Hayya Asia is a rallying call to the passionate and diverse supporters of Asian football to unite and celebrate the grandest-ever edition of Asia’s crown jewel to date,” said Araneta.
Hayya Asia serves “as a powerful reminder that, together, we can overcome obstacles, transcend differences, and achieve greatness. This spirit of togetherness not only defines our continent but also highlights our collective strength”, said the AFC.
Unity has long been a clarion call within the AFC and from its leadership.
Part of that has been the recent the rapid expansion of the AFC’s fan engagement and media activity, a lot of it now being driven through the AFC Live app and other engagement initiatives.
It’s most recent is the launch of a Superfan Campaign which encourages fans to record a short video showing their enthusiasm for the Asian Cup and uploading that video to the app or website.
Sheikh Hamad bin Khalifa Al Thani, Chairman of the Asian Cup Qatar 2023 Local Organising Committee, said: “Qatar is once again ready to welcome fans from across the world to celebrate the beautiful game. Hosting tournaments of this size and stature provide us with an important opportunity for cultural exchange and a platform to showcase the immense talents and human potential we have in Qatar and beyond. That is the true power of football.”
The Asian Cup kicks off January 12 with the final being played in the Lusail Stadium on February 14.
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