October 13 – The Confédération Africaine de Football (CAF) have signed VISA as the confederations official and exclusive payment partner for CAF Competitions.
The deal covers the TotalEnergies CAF Africa Cup of Nations (AFCON) Côte d’Ivoire 2023, the CAF AFCON Morocco 2025, the TotalEnergies CAF Women’s Africa Cup of Nations (“WAFCON”) 2024 and the CAF WAFCON 2026.
VISA payment technology will become the preferred payment platform and VISA will activate the sponsorship via offering unique experiences throughout the competition.
VISA will also launch its Player Escort Program for the competition, offering children between the ages of 8 and 12, the opportunity to walk with their favourite players to the pitch before the matches.
CAF President Dr Patrice Motsepe said: “This partnership will contribute to increasing the popularity and attractiveness of CAF Competitions amongst football fans and spectators in Africa and worldwide.
“The TotalEnergies AFCON Cameroon 2021 was watched by more than 600 million people in approximately 180 Countries in Africa and Worldwide. We are confident that the TotalEnergies AFCON Côte d’Ivoire 2023 will bring together and engage more football fans and spectators,” Motsepe continued.
“We are also delighted that VISA shares our commitment to invest, develop and grow Schools Football for Boys and Girls and Women’s Football on the African Continent.”
AFCON Côte d’Ivoire 2023, will see 24 countries play 52 matches across six stadiums. VISA will provide its digital payment technology at all venues for tickets bought online and in-person.
Senior Vice-President and Head of Sub-Saharan Africa at VISA Aida Diarra stated: “Our partnership with CAF and the upcoming tournament in Côte d’Ivoire provides a platform for us to enhance the overall fan experience and further connect with our clients, partners, consumers and the communities in which we do business.”
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