October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.
The radio group has nine different radio stations, a music TV channel and a mobile application. The group has more than 3 million monthly listeners.
No financial details were announced for the deal which is initially for one year.
“This partnership is extremely important for us, because it opens doors to the huge audience available to the radio stations of the group. With the Radioplay Media team, we share many common values – love for sports and music, a look at the younger generation and constant communication with them, creativity, development and innovation,” said Mimi Visheva, Manager of Partnerships in Botev Plovdiv.
Regional Director of Radioplay Media Vesela Mateeva added: “I am very excited and extremely happy that in our city there are young people charged with so much energy and ideas for the creation, development and maintenance of values such as love for sports and music, respectively for Bulgarian sports and Bulgarian music in the younger generation. Because it is our future and meaning!”
Contact the writer of this story, Aleksander Krassimirov at moc.l1734937863labto1734937863ofdlr1734937863owedi1734937863sni@o1734937863fni1734937863