November 12 – French football brand Kipsta has made its first entry into the pan-European market with a three-year licensing deal to be the official ball sponsor of UEFA’s Europa League and the Europa Conference League.
Kipsta, owned by French sporting goods company Decathlon, has been designing football products since 2016 and supplies the official match ball for Ligue 1 and Ligue 2 in France, as well as for the Pro League in Belgium.
Guy-Laurent Epstein, UEFA marketing director, said: “We are thrilled to announce Kipsta as the official match ball supplier for the first time as we join forces with a brand that shares our passion for innovation, quality and the love of the game.”
Kipsta takes over from Molten as the official ball supplier.
“Kipsta’s experience in providing top-quality balls and commitment to the sport will be tremendous assets as the UEFA Europa League and UEFA Europa Conference League enter into new eras,” said Epstein.
The new partnership starts with the 2024 season. No value has been given for the deal.
Fabien Brosse, chief products and sports officer of Decathlon, said: “UEFA’s decision recognises Kipsta’s expertise and ability to offer a high-level technical product that meets the highest standards. It also reinforces the commitment of the Kipsta teams to the practice of football, whether amateur or professional, throughout the world.”
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