May 21 – IMG Licensing has been appointed by UEFA as the master licensee for Euro 2016 and will have global rights until the end of the following year. The contract, to be run from IMG’s Paris office, also covers the UEFA European U21 Championship, the UEFA European Women’s Championship and the UEFA Futsal Euro.
“As part of the continued growth of national team football in Europe, UEFA Euro 2016 will for the first time feature 24 teams, delivering a significantly enhanced commercial platform with 65% more matches and almost 80% more tickets available for fans compared to the last edition,” UEFA Events marketing director Guy-Laurent Epstein said.
“The official licensing programme is an important part of the event promotion allowing fans of all ages, in France as well as around the world, to connect with the competition. We look forward to working with IMG and using their expertise to together create a great range of UEFA Euro 2016 official licensed products.”
UEFA Euro 2016 will take place from June 10 to July 10 and is set to be played across ten different French cities.
Simon Greswell, vice-president of IMG Licensing Europe, said: “Our aim will be to create a lasting relationship between the competition and its fans, maximising the role that official licensed products can play in the overall commercial programme.”
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