By Jaroslaw Adamowski
May 27 – Lech Poznan has extended its sponsorship deal with Polish betting operator STS by a further two years. STS is using its sponsorship to launch the first TV advertising campaign by a betting operator on Polish television.
With advertising betting forbidden on television under Polish law, STS will focus its campaign on its support of the football club, and not its business activity.
“The contract is extended by one year, until the end of the 2014/2015 season,” said a statement.
The amount of the new deal was not disclosed. For the previous year-long contract, Lech recevied about PLN 2.5 million (€600,000).
The STS logo will continue to appear on the squad’s shirts and on LED screens installed at Lech’s stadium in Poznan.
“We are very satisfied with our cooperation, not only because we have been able to achieve our goals. It is important to us that we can support Polish sport, which is part of the strategic efforts made by STS,” said Mateusz Juroszek, chief executive of STS. “We hope that the next year of our collaboration will be at least as successful as the previous year, both in the field of business and sport.”
The new television advertisement will feature former footballer Piotr Reiss, one of Lech’s most known players who also played for Hertha Berlin and MSV Duisburg.
Betting companies are becoming a fertile ground for Polish clubs. Gornik Zabrze recently signed a two-year main sponsorship deal with betting operator Totolotek. The firm was the first company to launch betting services in the Polish market.
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