January 11 – Adidas has agreed a deal to become the official match ball supplier for the Saudi Pro League (SPL) from February until the end 2024/25 season.
League matches will be played with the adidas ‘Oceaunz’ ball for the remainder of the 2023/24 season (from February to May). For the 2024/25 season that kicks off in August, adidas will provide an exclusive match ball featuring an upgraded colour palette.
Bilal Fares, general manager of adidas EMC, said: “The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”
Adidas already holds a long-term deal with the Saudi Arabian Football Federation (SAFF), and has some of the Kingdom’s leading men’s and women’s national team players, including Farah Jefry, Saud Abdualhamed, Yasser Al Shahrani, and Mohammed Alowais, as brand ambassadors.
Saad Allazeez, vice chairman and interim CEO of the SPL added: “By aligning with such a recognised and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem.”
No value was given for the deal.
Contact the writer of this story at moc.l1734858548labto1734858548ofdlr1734858548owedi1734858548sni@n1734858548osloh1734858548cin.l1734858548uap1734858548
