February 7 – The Serbian Football Federation (FFS) has signed a partnership agreement with the Italian designer brand Liu Jo for EURO 2024 in Germany this year and the UEFA Nations League.
“As befits big national teams, Serbian football players will travel to the European Championship in the most modern suits,” said a Serbian press release.
Liu Jo is an Italian fashion company founded by the Marchi brothers in 1995 in Carpi, Italy. As of 2022 the company has 160 stores in Italy and another 200 located primarily in Europe.
In football Liu Jo has been a sponsor of Bologna since 2017 and for two season – 2018/19 and 2019/20 – was the club’s main sponsor. The club hosted the SFF to complete this deal.
“The owner of the renowned Italian fashion house, Marko Marchi, together with a team of close associates, presented the latest models from the summer and winter collection, specially designed for the needs of our players, members of the coaching staff and the delegation of the Football Association of Serbia,” said an FSS statement.
“The partnership with the Liu Jo fashion house represents a combination of top sporting results and elegant style, as well as proof that thanks to the results of the last three years, our national team has gained a great reputation in European and world football, and FSS has secured the trust of sponsors and business partners.”
Contact the writer of this story, Aleksander Krassimirov, at moc.l1734910372labto1734910372ofdlr1734910372owedi1734910372sni@o1734910372fni1734910372