July 21 – Chinese telecommunications specialist Huawei has unveiled its first Arsenal smartphone as part of a multi-million pound sponsorship deal that was signed in January and will see the brand as the Official Smartphone Partner of the north London club until the end of season 2015/16.
The Huawei Ascend P7 Arsenal Edition smartphone is a new 4G-enabled handset with a set features for the North London club’s most loyal fans and designed throughout to reflect the club.
The Smartphone features Arsenal’s iconic club crest mounted on the rear cover under the tough Gorilla Glass 3. And for the added Arsenal experience, Huawei have designed a number of themes to fit any mood including bespoke Arsenal menus.
Included are dozens of iconic Arsenal wallpapers with images from iconic Highbury buildings, scenes of the Emirates by day and night through to celebrations of the 2014 FA Cup win. Finishing touches include a working clock based on the famous Arsenal Clock End.
The phone comes with a number of football apps preloaded such as match highlights on the BBC iPlayer (UK only) and games like FIFA 14. Huawei have partnered with the BBC to offer BBC News, BBC Sport and BBC iPlayer Radio (UK Only) and the new Yakatak app for game updates and integration to fans’ social networks allowing chat on Arsenal “and clubs from 400 leagues”.
Richard Ren, President, Huawei Consumer Business Group, Western European Region, said: “We are two powerful brands and this makes Huawei a great match for a club with the global stature of Arsenal. We are enjoying a really successful first six months as Arsenal’s Official Smartphone Partner and are excited to announce the exclusive Arsenal smartphone in time for the new Barclay’s Premier League season. We have a few surprises in the pipeline to make every Arsenal fan’s season the best ever, so watch this space.”
Fans can pre-register to receive more details about the device at www.arsenalsmartphone.com and can pre-order in the first week of August. The official pricing has not been announced.
Vinai Venkatesham, Sales and Marketing Director at Arsenal Football Club, said: “This new limited edition smartphone is designed to help our fans remain connected to the Club wherever in the world they are.”
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