August 18 – Infront Sports & Media has signed a four-year deal for the international media distribution rights to World Champions Germany for home friendly matches, as well as the rights to the DFB Cup.
The first round of the DFB Cup opened this weekend and was distributed to more than 30 media partners. Infront says that the matches will be broadcast in more than 200 countries and territories worldwide.
The international television packages focus on the main clubs from the Bundesliga like Bayern Munich, Dortmund and Schalke 04. This season Infornt will offer 19 of the matches with English language commentary.
Infront, which has worked with the DFB for more than 30 years, will distributing the broadcast rights outside Europe for the home matches of the men’s U21 national team for the first time as well as marketing the archive rights for all matches organised by the DFB before July 2014.
Infront sells all sponsorship and stadium advertising rights for the DFB Cup as well as the provision of board advertising for DFB national team matches. For the 2014/15 DFB Cup, official partners include Bitburger, Continental, Deutsche Post, engelbert strauss, Targobank and Volkswagen.
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