July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.
Having originally partnered in 2022, the two entities are developing their relationship with the new deal, which will see the Coca Cola brand featured on the front of all the club’s training wear for the new season.
The new 2024-25 training range is predominantly navy with a blue digital camouflage pattern with the Coca Cola logo appearing coloured white. It marks a stylish new addition to a club that is known for its impressive kits – partnering up with designer brand Emporio Armani in recent seasons.
Last year, e-commerce platform eBay combined the sleeve sponsorship and training kit partner rights in a one-season deal.
“We are proud to have extended our agreement with Coca-Cola to include our training kit and entire warm-up collection,” said Tommaso Bianchini, SSC Napoli’s Chief Revenue Officer. “This partnership confirms the global value of our brand and brings together fashion and entertainment through a passion for football. Today marks the start of a unique synergy between a globally loved brand and Napoli, which is aiming to establish a new notion of sporting fashion and entertainment for our fan base.”
“We are thrilled to live this new chapter with SSC Napoli,” revealed Phillipine Mtikitiki, Vice President and General Manager of The Coca-Cola Company for Italy and Albania. “As Coca-Cola, we want to share the magic of football with fans through unique experiences at the stadium and accompanying them when they watch matches at home with a pizza and a Coke.”
Contact the writer of this story, Harry Ewing, at moc.l1732330422labto1732330422ofdlr1732330422owedi1732330422sni@g1732330422niwe.1732330422yrrah1732330422