July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
The Super Group-owned betting site become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins Betway’s sports sponsorship portfolio which includes teams from across the Premier League, La Liga, and NBA.
The Betway brand will also be prominently featured across digital platforms and in-stadium assets at the Etihad.
The betting site joins Manchester City’s growing partnership roster, lining up alongside Fortnite and CP Company as official deals already completed this month.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Manchester City are currently in the United States for their pre-season tour, which begun with a stumble as the Premier League holders were defeated 4-3 by SPL Champions Celtic in North Carolina.
Contact the writer of this story, Harry Ewing, at moc.l1726828626labto1726828626ofdlr1726828626owedi1726828626sni@g1726828626niwe.1726828626yrrah1726828626