August 13 – Championship side Cardiff City have signed a two-year deal with QuinnBet which will see the Casino Operator sponsor the back of the Bluebirds’ First Team playing shirts starting this season.
Speaking on the deal, Huw Warren, Head of Commercial at Cardiff City FC, said: “I am very pleased to welcome QuinnBet into the Cardiff City family as our latest partner. Commitment to safer online gambling is one of their fundamental values, and I hope that this partnership is an extremely prosperous one for both parties.”
Regulated by the UKGC and the Gambling Regulatory Authority of Ireland, QuinnBet has highlighted that a central aspect of the new partnership is to promote safer gambling awareness in sports.
The betting brand also stressed its commitment to responsible gambling, noting that it places ‘great importance’ on these duties and has previously received the Independent Safer Gambling Standard from GamCare.
Niall McPartland, head of commercial and Sponsorship at QuinnBet, added: “Cardiff City FC is a club with a rich history and strong tradition of success, including 17 seasons in the top tier of English football, and is the only team from outside England to have won the FA Cup.
“It is therefore a huge privilege for us to commence this two-year partnership with the club. We intend to utilise the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Cardiff City FC is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”
With the Premier League’s ban on front-of-shirt sponsorships by betting companies set to take effect at the end of the 2025/26 season, clubs and betting operators are exploring alternative avenues for promotion.
For instance, Betway and Manchester City have already adjusted to the changing landscape, recently announcing a multi-year partnership that designates Betway as the club’s official global betting partner.
However the shirt ban will only apply to Premier League clubs. As a Championship side, Cardiff City will not be subject to this restriction, provided they remain in the second tier.
The club opened the new season with a 2-0 loss at home to Sunderland on Saturday – a result they will hope to transform in the upcoming first round of the EFL Cup, when they will host Bristol Rovers tonight.
Contact the writer of this story, Harry Ewing, at moc.l1731225874labto1731225874ofdlr1731225874owedi1731225874sni@g1731225874niwe.1731225874yrrah1731225874