August 15 – Arsenal have announced a new multi-year partnership with Chivas Regal which will see the brand become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting both men’s and women’s teams.
Chivas will aim to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square, serving drinks exclusive to the venue.
Chivas Regal has also teamed up with a selection of local Arsenal pubs to buy spirited Gooners a round of Chivas Highballs, ahead of Saturday’s Premier League curtain-raiser match against Wolves.
They will replicate the same treatment for Arsenal’s first women’s first game at Emirates Stadium on September 22 against Manchester City.
Nick Blacknell, Chivas Global Marketing Director, said: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch.
“The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
Juliet Slot, Arsenal Chief Commercial Officer, added: “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”
Contact the writer of this story, Harry Ewing, at moc.l1726815566labto1726815566ofdlr1726815566owedi1726815566sni@g1726815566niwe.1726815566yrrah1726815566