September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
Stoiximan is a Kaizen Gaming brand and in the same stable as Betano that concluded a three-year sponsorship for the Europa League and UEFA Conference League last week. Stoiximan, which operates in Greece and Cyprus, will be a sponsor of the two club competitions in those countries.
“In recent years, Stoiximan has been one of the most important supporters of Cypriot football, through sponsorships to the country’s top teams, but also the support of the Cyprus Footballers’ Association. In addition, from October 2023 Stoiximan is the Major Sponsor of the country’s Men’s National Football Team. The quality of Stoiximan’s platform and the reliability it offers to its customers have ranked it as the leading online betting brand in Cyprus and Greece. At the same time, giving back to society is firmly in the company’s core values. For this year, Stoiximan not only sponsors teams and sports events in Cyprus, but uses these partnerships to proceed with actions that create a positive impression on the wider society,” said a CFA statement.
Under the new deal Stoiximan will collaborate with CFA on joint initiatives to optimise fan experience, as well as connecting sport with community work.
“The evolution of the First Division into the Cyprus League by Stoiximan marks a new era for Cypriot Football. We are particularly happy about this agreement which will have mutual benefits, both for the company and for CFA and by extension for our Unions,” said CFA president Giorgos Koumas.
Stoiximan’s Country Manager in Cyprus, Angelos Hontoulidis, added: “Stoiximan’s collaboration with CFA started in 2023 with the sponsorship support of the National Football Team. This new agreement, regarding the sponsorship of the championship, comes as a culmination of this cooperation. The scope of our collaborations goes beyond that of a typical sponsorship and extends to the expansion of the social footprint of Cypriot football… We want to be a positive factor in the further development of football and as such we perceive our role as sponsors of the Cyprus League by Stoiximan.”
Contact the writer of this story, Aleksander Krassimirov, at moc.l1726893586labto1726893586ofdlr1726893586owedi1726893586sni@o1726893586fni1726893586