September 10 – DHL have extended their Manchester United sponsorship that began in 2011 to the end of the 2027 season.
Designated as the club’s official logistics partner, activation will centre around an evolution of the partnership’s ‘A World United’ campaign under a new rallying cry, ‘United for One Goal’.
The new campaign is focussed on a “more socially-responsible, sustainable world by recognising fans and local heroes who make a difference in their communities.”
Selected nominees will be entered in the ‘United for One Goal’ recognition programme, with rewards including signed, match tickets and an opportunity to play on the Old Trafford pitch.
Omar Berrada, chief executive officer at Manchester United, said: “We are delighted to continue our longstanding relationship with DHL. We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’.
“The longevity of the partnership is down to our shared values and our ambitions to use our global influence to drive positive change in local communities.”
John Pearson, CEO DHL Express, emphasised the global nature of the partnership and Man Utd’s brand name.
“The shared values of our partnership with Manchester United continue to go from strength to strength – engaging, connecting and inspiring a fan base which is truly global,” said Pearson.
“We are so pleased to be continuing the longstanding partnership with Manchester United; in this next phase we will look to combine the global power of both brands to connect people and improve lives whilst delivering a better world.”
No value was given for the renewal.
Contact the writer of this story at moc.l1732325186labto1732325186ofdlr1732325186owedi1732325186sni@n1732325186osloh1732325186cin.l1732325186uap1732325186