September 17 – Concerts held at Anfield over the past five years have contributed more than £31 million to the local economy and created thousands of jobs, according to a new report by Turley Economics.
The report highlights the significant economic impact of world-famous artists performing at Liverpool’s Anfield stadium, with nearly half a million people attending 11 concerts by seven different artists since 2019.
Among the headline acts were Taylor Swift, P!nk, The Rolling Stones, and Elton John, with this summer alone attracting over 250,000 visitors for three sold-out Taylor Swift shows as part of her Eras tour, and two nights of P!nk’s Summer Carnival. T
he latest artist announced to perform at Anfield is Dua Lipa, set to take the stage next summer.
The report also reveals that each concert required at least 1,450 staff, 85% of whom were from Liverpool, with more than half under the age of 30. Anfield concerts were paused in 2020 and 2021 due to COVID-19 restrictions, and in 2023 because of the Anfield Road Stand expansion, which has increased the stadium’s capacity to nearly 61,000.
Ben Latty, Liverpool Football Club Chief Commercial Officer, said: “We’re delighted to play our part in boosting the local economy and providing local jobs through the staging of concerts at Anfield.
“Anfield has attracted the biggest stars on the planet, including three nights of Taylor Swift, and we’re very proud of the successes we’ve had so far. We’ve had incredible feedback from concert goers, promoters and from local residents alike
“We’re excited to recently announce Dua Lipa and we’re working hard to bring more world class acts to Anfield in 2025”
Councillor Harry Doyle, Liverpool City Council’s Member for Culture, said: “The redevelopment of Anfield stadium has been a huge success for the club – and the city. The fact this iconic venue now doubles up as a world-leading concert venue each summer has been a tremendous boost to our tourism economy. The calibre of the acts the football club has been able to attract regularly puts Liverpool under a fantastic spotlight too, as we all saw when Taylor Swift came to play, and we look forward to hearing more major announcements for next year.”
Contact the writer of this story, Harry Ewing, at moc.l1732499707labto1732499707ofdlr1732499707owedi1732499707sni@g1732499707niwe.1732499707yrrah1732499707