September 18 – Mitre has teamed up with Hasbro once again for a limited-edition release of the iconic Subbuteo tabletop football game.
The collaboration includes 300 exclusive Mitre x Subbuteo Delta full-size balls, featuring a classic black-and-white design and modern upgrades like thermally bonded seams for durability. A set of three mini balls, inspired by original Subbuteo designs, is also available for fans.
For the first time, Mitre will partner with the FISTF Elland Cables Subbuteo World Cup 2024 as the Official Ball Provider, supplying mini balls for the event and Delta Subbuteo Balls as prizes. The tournament, held in Tunbridge Wells September 20-22, will feature more than 400 players from 26 countries.
Alan Lee, Chairman of English Subbuteo Association, said: “We’re thrilled to have Mitre on board as part of the Eland’s Cables World Cup event. Having such a prestigious brand associated with the World Cup event is really important for both fans and players to keep the excitement around a very much loved, iconic game, especially in a World Cup year. Mitre have been really kind to help support from providing product for our family fun day event and we’re excited to kick off the event in Subbuteo’s home town of Tunbridge Wells this September.”
Simon Rowe, Senior Vice President of Mitre & Global Sports Marketing at Pentland Brands, adds: “This is a collaboration that just makes total sense. We know Subbuteo is a big part of football fans’ childhoods and as a brand we have a history with the game that goes way back to the nineties, so this latest collab is epic!
“Football culture is so important to everything we believe in at Mitre, in all its forms. It’s great to be supporting the FISTF Elland Cables Subbuteo World Cup and we’re confident these limited-edition balls will prove a hit with fans and bring back plenty of happy memories around the Subbuteo table.”
Contact the writer of this story, Harry Ewing, at moc.l1726778936labto1726778936ofdlr1726778936owedi1726778936sni@g1726778936niwe.1726778936yrrah1726778936