September 20 – LaLiga have signed a multi-year deal with Bitget which will see the company become the league’s Official Crypto Partner in the Eastern, Southeast Asian and Latin American regions.
The ‘multi-million dollar’ collaboration was unveiled at the Token2049 event in Singapore, though the exact length of the deal was left undisclosed.
Bitget’s branding will gain exposure from LaLiga’s worldwide reach and in return, the league will receive support for comprehensive Web3 solutions. No term was given for the deal but value was said to be ‘multi-million’.
LaLiga have been open to blockchain and crypto partnerships in the past, and has collaborations with NFT companies.
“Over the last decade, digitalisation and innovation have been among LaLiga’s priorities. Last season, we made this a priority under the umbrella of our New Era, which emphasised technology: we want to be pioneers and we are committed to it,” said Javier Tebas, president of LaLiga.
“This agreement is very important for LaLiga ‘s international expansion, as it shows the strategic importance of Asia and territories such as Turkey and LATAM: we know that LaLiga has fans all over the world and that these fans are on the cutting edge regarding innovation. This type of agreement helps us to get closer to this type of audience in these strategic markets and to highlight our shared values,” said Octavi Anoro, director of International at LaLiga.
Aligned with the “make it count” philosophy, the collaboration between Bitget and LaLiga has pledged to explore the intersection of cryptocurrency and sports, targeting the adoption of crypto and Web3 technologies in emerging markets.
“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation,” said Gracy Chen, CEO at Bitget.
“Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LALIGA’s sports spirit aligns with our belief of “Make It Count”, achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets,” Chen added.
Contact the writer of this story, Harry Ewing, at moc.l1726847266labto1726847266ofdlr1726847266owedi1726847266sni@g1726847266niwe.1726847266yrrah1726847266