September 25 – US telecoms giant Verizon has agreed a 2026 World Cup sponsorship, with the network provider named the Official Telecommunication Services Sponsor for the tournament in Canada, Mexico and the USA.
The terms of the deal also sees Verizon become a Tournament Supporter in the USA for the FIFA Women’s World Cup 2027.
In 2026 Verizon will have the lead role in ensuring that its networks can service fans, players, and visitors across stadiums during the tournament.
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
“The FIFA World Cup and the FIFA Women’s World Cup are events that bring together global communities with a shared passion for the game,” said Hans Vestberg, chairman and chief executive officer of Verizon.
“Verizon is committed to powering experiences that fans love, whether they’re on the ground or on the go. Our partnership with FIFA will power this connection for football fans around the world and enable the type of experience that only Verizon can deliver.”
No value was given for the sponsorship.
FIFA President Gianni Infantino added: “Football unites the world, and to unite the world we need to ensure that everyone is connected. Verizon is joining us on this journey to make football truly global, and will create the network that brings fans, players, partners and media alike together in 2026. We believe in the power of unity and, together, we’re excited about how Verizon’s involvement in these two groundbreaking tournaments can help grow the global game.”
Contact the writer of this story, Harry Ewing, at moc.l1727288008labto1727288008ofdlr1727288008owedi1727288008sni@g1727288008niwe.1727288008yrrah1727288008