October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
The direct-to-consumer platform powered by the Scayle commerce engine hopes to provide an “enriched shopping experience” improving the speed, reliability and personalisation for United fans buying official club products and services online.
The platform allows for advanced features such as ‘make your shirt’ and ‘shop by player’ customisation, super-fast load times, and a mobile-first experience.
James Holroyd, Manchester United’s Chief Commercial Development Officer, said: “Our new ecommerce platform is a game changer in terms of the quality and reliability of service we can offer fans…
“This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”
Tobias Ring, Managing Director Commercials at Scayle, said: “The unmatched flexibility of our technology means that the platform will stay ahead of the ecommerce curve and keep pace with the evolving needs of fans and the club.
“The partnership will give Manchester United greater control of its own ecommerce platform underpinned by the security of our best-in-class digital infrastructure.”
Contact the writer of this story, Harry Ewing, at moc.l1727892867labto1727892867ofdlr1727892867owedi1727892867sni@g1727892867niwe.1727892867yrrah1727892867