October 15 – British confectionery brand Swizzels has teamed up with Nottingham Forest for the 2023/24 Premier League season, delivering a sweet experience for fans at The City Ground.
As part of the partnership, Swizzels will feature in digital activations across Forest’s platforms and in the Fan Zone.
Fans will also be able to purchase Swizzels’ products on matchdays, with sweets available across concourse areas and in hospitality suites.
The partnership will make its debut as Forest, who place 10th in the Premier League, host Crystal Palace at the City Ground on Saturday.
Mark Walker, Commercial Director at Swizzels, said: “We’re excited to be partnering with Nottingham Forest to bring Squashies, the UK’s best-selling sugar confectionery hanging bags, to football fans to enjoy.
“It’s a great opportunity to bring something fresh and fun to fans and we look forward to working with Nottingham Forest on activations throughout the season.
Contact the writer of this story, Harry Ewing, at moc.l1732345003labto1732345003ofdlr1732345003owedi1732345003sni@g1732345003niwe.1732345003yrrah1732345003