December 5 – The Northern Super League, Canada’s first professional women’s football league, has unveiled Canadian Tire Corporation as a Founding Partner in a landmark multi-year, multi-million-dollar agreement.
The partnership, announced ahead of the league’s debut season in April 2025, marks the first step of bringing the Canadian Tire Corporation’s commitment to advancing professional women’s sport in Canada to life.
A central feature of the partnership is the Home Field Advantage programme, aimed at enhancing the player experience on and off the pitch. Through this initiative, Canadian Tire Corporation will provide funding and resources to help players settle into new communities across Canada and assist clubs in optimising facilities as they prepare for the season.
“We are thrilled to officially welcome Canadian Tire Corporation as the Northern Super League’s first Founding Partner,” said Christina Litz, President of the Northern Super League.
“When this league was just a dream, Canadian Tire Corporation was the first to step up and say, ‘Count us in’. Their support made it possible for Diana Matheson to turn her vision into reality. This landmark partnership reaffirms their commitment to advancing the Northern Super League and inspiring the next generation of athletes across Canada. Canadian Tire Corporation has been there from day one, and now they are paving the way for the future of our league.”
No value or term was given for the deal. The Northern Super League will kick off six dynamic clubs representing key Canadian markets: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC and Vancouver Rise FC.
“From ideation to kick-off, Canadian Tire Corporation has been honoured to join the Northern Super League along this historic journey to create Canada’s very own professional women’s soccer league,” said Kim Saunders, Vice President, Partnerships, Canadian Tire Corporation.
“Guided by the inspiring vision of our league partners and exemplified through our collaboration with the Home Field Advantage program, we are proud to stand with the Northern Super League as a Founding Partner to further our commitment to championing women’s professional sports and advancing gender equity as we strive to make life – and sport – better in Canada.”
Contact the writer of this story, Harry Ewing, at moc.l1734696258labto1734696258ofdlr1734696258owedi1734696258sni@g1734696258niwe.1734696258yrrah1734696258