December 12 – Sport 24, the live sports channel distributed to airline and cruise markets, has renewed its deal with the AFC through to 2028.
The rights covered include the AFC Asian Qualifiers – Road to 26, the Asian Cup Saudi Arabia 2027, Women’s Asian Cup Australia 2026, as well as the AFC Champions League Elite™ for the 2025/26, 2026/27, 2027/28 and 2028/29 seasons.
“The AFC is delighted to extend its partnership with Sport 24, which will showcase not only the ever-improving quality of the AFC’s competitions but also expand the reach of Asian football to more audiences,” said AFC general secretary Windsor John.
“We thank Sport 24 for their steadfast belief in the AFC’s world-class competitions and we are excited to strengthen our partnership with them as we strive to create more memorable moments for our passionate fans and travellers all across the world.”
Sport 24 is owned by sports marketing agency IMG, and can be viewed on more than 600 aircrafts and over 120 cruise ships, including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean Cruises and more.
Richard Wise, SVP Content and Channels at IMG, said: “Football is at the heart of Sport 24’s vast portfolio of live sports, which we deliver to international passengers across airlines and cruise ships throughout the year. We’re delighted to extend our partnership with the AFC to bring its world-class competitions to our global audiences for the next five years.”
Sport 24’s live football coverage includes the Premier League, UEFA Champions League and UEFA Europa League.
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