January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
The EE logo will feature on all training kits worn by the senior men’s and women’s squads until 2028. As well as the logo, Wembley Stadium will retain its official title of Wembley Stadium connected by EE.
The original deal began in 2015 allowing attendees at the iconic stadium to benefit from EE’s purpose-built 4G and 5G connectivity at the venue.
EE will also continue its title sponsorship of The FA Disability Cup and the England Para Lions and will also become a partner of The FA’s eLions – England’s official esports team.
Marketing communications director at EE, Pete Jeavons, said: “At EE, we pride ourselves on our longstanding partnerships with the UK’s leading cultural institutions, investing in the things that matter most to our customers.
“Since the partnership began, we have worked with the Home Nations football associations to use football as a catalyst for change, addressing important societal issues such as racism, misogyny, homophobia and accessibility in football, while coming up with innovative new ways to encourage different communities to take up the sport.
“Football is part of the fabric of our nation, so EE is proud to stand beside all four home nations and Wembley – the home of English football – for the next four years, continuing to invest in the sport at all levels to engage communities across the country.”
Mark Lynch, Stadium Director at Wembley Stadium connected by EE, added: “We are delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world.
“Over the last ten years EE has continually demonstrated its commitment to invest in developments across the stadium including the 5G network and our two sensory rooms, which are hugely popular with neuro-divergent guests, who might otherwise not be able to attend large-scale events.
“The new agreement will bring more benefits to all our guests over the next four years and enable us to deliver an improved customer experience for all.”
Contact the writer of this story, Nick Webster, at moc.l1738280177labto1738280177ofdlr1738280177owedi1738280177sni@o1738280177fni1738280177