January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.
The Kaizen Gaming Group brand has acquired the naming rights for the match that pits the league champions against the cup winners. The Super Cup will be staged in Belem this Sunday.
“This new partnership reinforces our commitment to national football,” said Betano’s commercial director Guilherme Figueiredo.
“We’re present at the biggest tournaments, providing memorable experiences for fans and strengthening our support for post-orientation entertainment. It will be a great game, a Rio classic between champions.”
The betting operator will have visibility during the match with its logo presented on backdrops, interview areas, awards, banners and signs.
The bookmaker will take 48 indigenous leaders to the stadium to watch the match, which Betano says reinforces its commitment to diversity and inclusion.
Contact the writer of this story at moc.l1738352826labto1738352826ofdlr1738352826owedi1738352826sni@i1738352826tnuk.1738352826ardni1738352826mas1738352826