January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
As part of the new collaboration, negotiated by Canadian Soccer Business, WeatherTech Canada also becomes the front of jersey sponsor for four-time CPL Champions and reigning CPL Regular Season Winners Forge FC.
The WeatherTech logo will debut on Forge’s jerseys next month when the team faces C.F. Monterrey of Mexico’s Liga MX in the opening round of the Concacaf Champions Cup.
It will also feature on Forge’s 2025 kits, set to be unveiled later this spring, which the team will wear in CPL and TELUS Canadian Championship play this year.
“We are thrilled to welcome WeatherTech Canada as the Official Automotive Accessories Partner of the Canadian Premier League,” said Glen Johnson, Executive Vice President, Canadian Premier League and Canadian Soccer Business. “WeatherTech Canada is familiar with our league and what we’re building, and we’re excited to have them as part of our team.”
“We are pleased to become an official CPL partner while continuing our long-standing relationship with Forge FC,” said Joe Magri & Tony Page, Co-owners, WeatherTech Canada. “With our headquarters originally located on Parkdale Avenue in Hamilton, featuring the WeatherTech logo on the jersey’s front has great meaning to our company. We are proud to support Forge while they represent Hamilton on both the national and international stage.”
Contact the writer of this story, Harry Ewing, at moc.l1738360875labto1738360875ofdlr1738360875owedi1738360875sni@g1738360875niwe.1738360875yrrah1738360875