February 7 – Consumer goods giant Unilever has become an official global partner of UEFA Women’s EURO 2025, the 14th sponsor to sign up for UEFA’s flagship and fast-growing women’s national team tournament that will be played this summer in Switzerland, July 2-27.
Unilever, a sponsor of last year’s men’s EURO 2024, will promote brands from their Foods and Personal Care business groups including Hellmann’s, Knorr, Dove and Rexona.
Guy-Laurent Epstein, UEFA marketing director said: “The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Foods and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”
As well as branding throughout stadia and UEFA’s media, Unilever will activate via integrated campaigns aimed at consumers in, around and away from the stadiums.
Fulvio Guarneri, general manager Unilever Personal Care Europe said: “This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025. It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports… we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”
Unilever joins adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation and Visa as global partners. The 16-team tournament will be held in eight Swiss cities: Basel, Bern, Geneva, Zürich, St. Gallen, Lucerne, Thun and Sion.
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