By Alexander Krassimirov
November 26 – Sports betting company Efbet has continued its sponosrship expansion into the top tier of Bulgarian football with the addition of Levski Sofia to its portfolio. Efbet now has a sponsorship lock on almost all the leading teams in the Bulgarian championship – CSKA Sofia, Lokomotiv Sofia, Slavia, Lokomotiv Plovdiv and Botev Plovdiv.
CFO of Levski, Konstantin Bazhdekov, said that the contract with Efbet is short, but there are already negotiations underway for an extension. In recent months Levski have experiencing serious financial difficulties, with players now having gone two months without pay.
“I am happy and thank Efbet for the partnership. For the moment, our contract is short, but we are currently calling for it to be three and a half years. Of course the financial parameters will be better. We hope everything to be clear at the beginning of next year. The partnership is beneficial for both sides,” said Bazhdekov at the official launch of the new sponsorship.
The main sponsor of the Blues is the telecommunication company Mtel. Levski owner Todor Batkov continues to hope that he will bring in Russian energy giant Gazprom as a club sponsor, but in this case everything depends on the realisation of the South Stream pipeline project.
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