March 18 – LaLiga has launched the fourth edition of its annual anti-racism campaign in partnership with EA Sports FC as part of its broader strategy to tackle discrimination in football and strengthen its social responsibility credentials.
Timed to coincide with the International Day for the Elimination of Racial Discrimination on March 21, the VS Racism campaign reflects a concerted effort by both organisations to align their brands with values of diversity, inclusion and global outreach.
The 2025 campaign builds on previous iterations and forms part of a larger platform dubbed ‘Transforming The Game’, a shared vision between LaLiga and EA Sports FC to create a more equitable football environment on and off the pitch.
This year their collaboration sees the rollout of a commemorative kit, which was worn by players across both of Spain’s top divisions last weekend and will be available to millions of gamers globally in EA Sports FC 25. Fans can unlock the jersey in-game from March 21, extending the campaign’s reach well beyond matchdays and into the digital sphere.
This year’s campaign is headlined by Madrid-based artist SUSO33 and his work ‘Melting Pot of Cultures’, which has been adapted to underpin a 360-degree campaign running throughout March, aimed at both raising awareness and engaging the football community “at all levels”.
The campaign leverages EA’s global gaming platform and LaLiga’s in-stadium infrastructure to deliver messaging across multiple touchpoints. Stadium LED boards, advertising hoardings, captain’s armbands and digital scoreboards have all been repurposed to reinforce anti-racist messaging, demonstrating a full-spectrum approach that spans both physical and virtual environments.
Premium partner Puma is also contributing with a special-edition match ball used across select fixtures, underlining commercial buy-in to the campaign.
LaLiga is keen to highlight the tangible outcomes of its ongoing anti-racism work, having played a direct role in securing three landmark court rulings over the past year.
In June 2024 three fans were sentenced to eight months in prison for racially abusing Real Madrid’s Vinicius Junior, in what became the first-ever conviction in Spain for racism at a football match.
Two further convictions followed, one involving abuse aimed at both Vinicius Jr. and Villarreal’s Samuel Chukwueze, and another relating to a racist incident involving Cádiz’s Carlos Akapo.
These rulings resulted in prison sentences, stadium bans and legal costs for the perpetrators, setting important precedents for future enforcement and sending a clear message that racism will be taken extremely seriously.
Despite its limited legal authority – LaLiga can report but not sanction – its actions have started to bear fruit in the fight against racism.
The league also monitors hate speech online through its M.O.O.D. tool and is now working with the Spanish government to share data and drive policy.
For EA Sports FC, this partnership strengthens its long-running push to integrate social responsibility into its virtual football offering, aligning the digital experience with real-world values.
Ultimately, the campaign positions LaLiga and EA Sports FC as active players in tackling racism in football, with commercial, legal and technological efforts now combining in a more structured and global approach.
Jorge de la Vega, executive director of LaLiga, said: “Racism has no place in football or our society. At LaLiga we continue working year after year to eradicate all forms of hatred, promoting values of respect, diversity, and inclusion. Sport should be a reflection of unity and coexistence among cultures.”
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