April 14 – The iconic experience of completing a Panini sticker album during major tournaments has long been a cherished tradition for football fans worldwide. Now, in a groundbreaking development, Egypt’s Al Ahly FC has become the first Middle Eastern club to be featured in the renowned Panini sticker collection, marking a significant milestone in the club’s global expansion.
This historic partnership places Al Ahly alongside the most prestigious clubs in world football, dramatically increasing their international visibility among the passionate community of sticker collectors. The collaboration represents a strategic move in Al Ahly’s growing commercial ambitions, extending their reach beyond the Middle East and North Africa (MENA) region into established global markets.
“As a member of the board of directors, and on behalf of our esteemed board, we are proud to announce the strategic collaboration of Al Ahly Football Company with the new global partner Panini,” announced Ahmed Hossam Awad, Board Member at Al Ahly FC, in a LinkedIn statement. “This is another stepping stone into taking our beloved football club to the global stage of leading football clubs around the world.”
In an increasingly globalised football landscape, Al Ahly Football Company has embarked on a comprehensive professionalisation of its operations. This transformation began with their participation in their first FIFA Club World Cup and continues with strategic partnerships with major international brands, expansion of licensing and merchandise opportunities, and concerted efforts to elevate their profile in global media circles.
The Panini partnership not only celebrates Al Ahly’s rich football heritage but also signals the growing international recognition of football excellence beyond traditional European and South American powerhouses, reflecting the truly global nature of the modern game.
Contact the writer of this story, Nick Webster, at moc.l1744938337labto1744938337ofdlr1744938337owedi1744938337sni@o1744938337fni1744938337