February 16 – Amid continuing reaction to the Premier League’s eye-watering £5.1billion domestic television deal announced last week, one top-flight club has already said it will not use the massive increase to ease the burden on paying supporters.
Most Premier League ticket prices are far more expensive than elsewhere in Europe but Hull City owner Assem Allam (pictured) says he has no plans to use the money generated during the three-year deal starting in 2016 to cut ticket prices.
“The only way to reduce prices is to create more fans by increasing capacity,” Allam told the BBC.
Allam took over the club in 2010, saving them from administration, but put them up for sale last year in a row over his desire to change the name, causing a local outcry.
The 75-year-old Egyptian-born businessman, who admits he is “not a football man”, has had his proposal to change the club’s name to Hull Tigers in order to improve global marketing potential rejected.
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