By Mark Baber
April 15 – Manchester City have agreed that Vivo Energy, the company that distributes and markets Shell branded fuels and lubricants across Africa, will be the Club’s Official Fuels and Lubricants partner in Botswana, extending an existing association with the company, unveiled at the end of 2014, which covered the Ivory Coast.
Omar Berrada, commercial director of City Football Marketing said: “We are looking forward to extending our already successful relationship with Vivo Energy in Africa.
“As a quickly growing energy business with an impressive footprint across the continent, we are confident we can work together to continue to provide great experiences for their customers, whilst building our presence in key markets.”
Ann Gitao-Kinyua, Head of Marketing for Vivo Energy said: “We have been incredibly pleased with the success of the Ivory Coast campaign and are looking forward to seeing similar results in Botswana.
“Vivo Energy is committed to growth across its network of 15 countries in Africa and this partnership with Manchester City FC has helped to both drive volume to our service stations and excite our customers.”
The Botswana partnership kicks off with a two-month nationwide retail promotion whereby customers purchasing Shell fuels and lubricants from forecourts in Botswana will have the chance to win an all-expenses paid trip to the UK and a VIP experience at the Etihad Stadium as City meet West Ham on April 19.
The lucky winners will also get to meet the first team squad whilst runner-up prizes include City merchandise.
A similar promotion in Ivory Coast last year improved Shell’s sales figures significantly.
Contact the writer of this story at moc.l1734883370labto1734883370ofdlr1734883370owedi1734883370sni@n1734883370osloh1734883370cin.l1734883370uap1734883370