May 25 – This Summer’s Gold Cup, to be played in the US, has added another sponsor with Delta becoming the Official Airline. Last week CONCACAF announced Sprint as its official wireless provider.
No figures have been released for either deal.
Both deals were closed by CONCACAF’s agency partner Traffic Sports. Aaron Davidson, president of Traffic and who has revamped the marketing proposition for the Gold Cup, said: “Delta’s tagline, ‘Keep Climbing’ is truly representative of where Delta and CONCACAF are headed. And together we will climb faster than ever before.”
The Gold Cup is CONCACAF’s premier national team event and kicks of July 7 with 12 teams: Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Panama, Trinidad & Tobago and the US.
13 cities will host matches across the US and Canada. Group stage double headers will be played in Boston, Charlotte, Chicago, Dallas, Houston, Kansas City, Los Angeles, Phoenix and Toronto. Baltimore and New York/New Jersey will host the quarterfinals, while Atlanta will host to the semi-finals on July 22.
The agreement is the first time Delta has sponsored the Gold Cup and designates it as the Official Airline of the 2015 Gold Cup for the US, Mexico, Latin America and the Caribbean. It is not the first time Delta has ventured into soccer sponsorship. It currently has deals with MLS club Seattle Sounders and Chelsea in England’s Premier League.
“We are pleased to welcome Delta as the official airline partner of this year’s Gold Cup,” said CONCACAF President Jeffrey Webb. “Delta’s vast presence throughout the CONCACAF region makes this a natural alliance between both institutions. At CONCACAF we look forward to ensuring a long-term partnership of collaboration.”
Nicolas Ferri, Delta’s vice-president for Latin America and the Caribbean, said: “Delta wants to be the best U.S. airline in the region and partnering with CONCACAF allows us to play an even bigger part in the communities we serve by supporting one of their greatest passions.”
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