Lyoness inks €1.8m sponsor deal with Rapid Wien

Rapid flag

By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.

Lyoness’ logo will appear on the team shirt starting from the next season of the Austrian Bundesliga.

Lyoness was established in 2003 as a global shopping community for consumers and a customer loyalty programme. The company is active in 46 markets worldwide, and currently has more than 4.5 million members who receive shopping benefits such as cashback with their purchases and shopping points under the firm’s loyalty programme.

The Ernst-Happel-Stadion, where Rapid hosts its home matches, was opened in May 1977, and it went through upgrades between 2001 and 2003, and hosted the Euro2008 finas. The stadium has a capacity of 49,500.

The signing of a new sponsorship deal follows Rapid’s rsuccessful 2014/15 season in which the club returned to the top of Austrian football, coming second in the league to FC Red Bull Salzburg.

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