By Paul Nicholson
September 18 – The first full week of club business after the international break has seen a greater increase in tweets across the board at Premier League clubs. It is also a week that saw Manchester United break the 6 million overall follower mark.
The increased number of tweets by this made this week is significant, up from the 0.29% increase from the previous week to 0.65% this week. The biggest contribution to the increase was made by Man City who made 521 tweets. West Ham were second in the table with 379 tweets and Spurs third with 363.
In fact Man City made more than 7 times more tweets than Stoke City and 140 more tweets than West Ham – their nearest rivals.
However Chelsea did quadruple their tweets from last week: up from 96 to 339 and just four ahead of Man Utd who seem to be finding their Twitter voice more clearly as the weeks pass.
Chelsea’s increase in tweets does correlate to an increase in numbers of followers – they were 3,000 up on the 16,000 new followers of the previous week, putting them on a weekly basis back above Liverpool in the table but still behind Arsenal and Man Utd who put on another stunning 43,680 followers.
Contrast this with bottom of the table Watford and Bournemouth who put on 1,300 and 1,500 new followers but are still not over the total 100,000 followers mark.
The overall effect of increased twitter activity led to a good increase in the overall percentage of twitter followers of Premier League clubs – up from 0.29% increase last week to 0.65% increase this week.
Man Utd are now closing to within 33,000 of Chelsea – nearly halving the gap from over 65,000 from last week.
Arsenal only slightly increased their lead over Chelsea – from 238,200 last week to 238,610 this week
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