September 22 – The arrival of South Korea international Heung-Min Son at English Premier League club Tottenham Hotspur has spurred the club’s social media team to start creating localised Korean language content across its Facebook, Instagram, Youtube and web platforms.
Heung-Min Son has made an immediate impact at Spurs, scoring on his home Premier League debut to give Tottenham a 1-0 win over Crystal Palace at White Hart Lane last Sunday. He had already scored twice in the 3-1 midweek Europa League win over Qarabag,
The club has stopped short of full Korean language social media platforms, favouring a strategy of publishing regular posts in the Korean language using exclusive images and video-based content covering Son’s activities on and off the pitch.
The website will carry articles in Korean, including interviews and match reports and other Tottenham Hotspur-related features will also be made available to supporters in the area, keeping them in touch with Son’s progress at all times.
Spurs has expanded its footprint in Asia where the club reckons it has 180 million fans. The club will be hoping to emulate the success of Manchester United in the country. The Red Devils recently announced a regional partnership with the Sbenu as the club’s Official Casual Footwear Partner in South Korea. The club estimates its South Korean fanbase at 15 million.
Spurs already has a long term global commercial partnership with Hong Kong-based insurance firm AIA, who have their logo on the club’s shirt and facilitated the pre-season tour in the region.
Currently Spurs have social media channels in five languages – Indonesian, Thai, Malay, Hindi and Spanish – and in China has more than two million followers on Sina, Tencent and Wechat..
The Club estimates its global following at more than 450 million, and has more than 100 Official Supporters Clubs in 40 countries across the world. It is edging close to 7 million and likes on Facebook.
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