By Paul Nicholson
September 25 – The weekly Twitter growth table saw a number of changes in ranking this week as Chelsea dropped to fourth behind Liverpool who took third slot. Manchester United continue to dominate weekly growth with one tweet this week being retweeted 14,000 times- that is 1,500 more retweets than Manchester City – in fifth place in the table – gained in new followers.
In terms of total followers, Arsenal still lead the table and are pulling away from Chelsea who are in second position. But Man Utd are still closing on Chelsea. The difference between Chelsea and Man Utd more than halved from 33,060 last week to 14,561 this week.
The social media trend emerging is that although Chelsea still manage to put on significant numbers of followers they are proportionally losing ground on their big club rivals, perhaps reflecting their growing and increasing ‘toxic’ image in the light of manager Jose Mourinho’s seemingly increasing number of contentious and inflammatory statements, the failure to resolve the situation regarding the treatment of female doctor Eva Carneiro, and now the behaviour and condemnation of forward Diego Costa.
Source: All tables and charts Perspective Media
If social media is a barometer of public opinion, then Chelsea will need to look at addressing ‘loveability’ issues before they start to impact on sponsor opinion and their decision-making.
Further down the table notable weekly gains were achieve by West Ham and Leicester City, bith clubs are flying high in the Premier League, while Bournemouth broke the 90,000 follower mark and look set to break 100,000 before the end of October – a mark that last years trailing Twitter club, Burnley, failed to break despite positive public opinion towards the club and its manager.
Premier League clubs collectively tweeted a total of 5,830 times as opposed to 4,919 last week. Overall total tweets made by all Premier League teams grew 0.77% to reach a grand total of 767,326.
West Ham tweeted 504 times to top the table, as opposed to Man Utd’s 304 time to occupy eight place. But the number of pictures, video clips and the quality of Man Utd feed is impressive.
The club’s top tweet wishing all it “Muslim supporters a blessed and joyous Eid al-Adha” was retweeted a massive 14,000 times and favourited 5,400 times.
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